VANCOUVER, B.C. — For the third straight year, Qtrade Investor has been named best overall online brokerage in Canada by Surviscor in their 2018 Canadian Online Discount Brokerage Review. The review, now in its 13th year, is a comprehensive assessment of the online service, features and functionality of Canada’s online discount brokerage providers.
“We congratulate Qtrade Investor for its commitment to the industry and overall customer experience and its third straight win, the longest streak in our 13 years,” said Glenn LaCoste, President of Surviscor.
Qtrade Investor earned 85% in the 2018 review, beating the nearest competitor by six percentage points and landing 18 points higher than the average score.
“At Qtrade Investor, we’re passionate about our vision to empower self-managed investors to reach their financial goals,” said Catherine Wood, Senior VP and Head of Digital Wealth with Aviso Wealth. “This year, we made a wide range of enhancements to our online and mobile platforms, with engagement as a key theme. Our enhancements reflect our commitment to keeping Qtrade Investor at the forefront in areas that matter most to self-directed investors such as ease of use, client service and pricing.”
Among enhancements introduced by Qtrade Investor were educational features and goal setting tools that help investors make informed decisions. Other recent improvements included:
- Addition of premium research from Desjardins
- S. dollar eTransfer
- Goal setting for registered accounts
- Income View displays recent and future income events
- Online in-kind stock transfer to RSPs and TFSAs
- User-friendly “Guide me” mini tutorials to show clients how to navigate the site and carry out key functions
Earlier this year, Qtrade also earned first place in Surviscor’s Service Level Assessment program, which measures how efficiently firms respond to service enquiries, for the third year in a row.
According to Surviscor, which specializes in impartial analysis and ranking of digital financial offerings, including banks and credit unions, its proprietary methodology for its online brokerage review measures thousands of usage-related criteria questions, along with cost of services analysis. The complete brokerage rankings can be found at www.surviscor.com.
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