VANCOUVER, B.C. — For the fourth year in a row, Qtrade Investor has been awarded top honours for Canadian self-directed brokerage customer service, as measured by the 2018 Surviscor Service Level Assessment Review.
Qtrade Investor earned 84% in the review, beating the nearest competitor by two percentage points. The review, now in its 14th year, measures how efficiently firms respond to service enquiries.
“We would like to congratulate Qtrade Investor on its fourth consecutive Service Level Index top honours in the highly competitive Canadian self-directed brokerage industry,” said Glenn LaCoste, President of Surviscor. “Qtrade Investor continues to excel in providing customers with an unmatched level of service and we compliment them on the accomplishment and customer dedication.”
“Our client service is just as important as the overall experience on our trading platforms, so it’s very satisfying to see our Client Service team achieve this recognition,” said Catherine Wood, Senior VP and Head of Online Brokerage with Aviso Wealth, the parent organization of Qtrade Investor. “We’re dedicated to continuous improvement on our online and mobile platforms, and we’re committed to supporting self-managed investors with timely, knowledgeable and accurate client service.”
In December, Qtrade also earned first place, as best overall online brokerage, in Surviscor’s 2018 Canadian Online Discount Brokerage Review. This was Qtrade’s third straight win.
According to Surviscor, which specializes in impartial analysis and ranking of digital financial offerings, including banks and credit unions, its proprietary methodology for its online brokerage Service Level Assessment entails analyzing 154 service enquiries per brokerage firm sent between January 1, 2018 and December 31, 2018, with the key variable being the average response time. The complete brokerage rankings can be found at www.surviscor.com.
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