November 28, 2025

Aviso Executives Wanda Frisk and Stacey Petersen named to 2025 Top 50 Leading Women in Wealth List

Recognition highlights Aviso’s commitment to fostering exceptional leadership and diversity in the Canadian wealth management industry

TORONTO, ON – November 28, 2025 – Aviso announced today that two of its senior leaders, Wanda Frisk, Senior Vice President, Head of Credit Union Wealth Management, and Stacey Petersen, Senior Vice President, Head of Direct Investing have been named to Wealth Professional Canada’s 2025 Top 50 Leading Women in Wealth list. This prestigious award recognizes the most influential women who are shaping the future of the Canadian wealth management industry through their outstanding leadership, innovation, and contributions.

The inclusion of Frisk and Petersen on this list underscores Aviso’s commitment to fostering a culture of excellence and championing diverse leadership. The recognition highlights the significant impact both executives have made in driving strategic initiatives, mentoring future talent, and advancing the industry.

"I strive each day to be someone who leads with authenticity, inspires others, and drives meaningful change," said Stacey Petersen. "Diverse leadership leads to stronger business outcomes. My passion lies in cultivating inclusive cultures, shaping the future of wealth management, and empowering others to lead with head and heart."

"As a leader, it’s my responsibility to amplify diverse voices, harness emotional intelligence, and bring a fresh perspective to solving challenges," said Wanda Frisk. "It’s about leaving a legacy of progress and empowerment, showing others that leadership is fundamentally about connections and the difference you can make in people’s lives."

Wealth Professional Canada’s Top 50 Leading Women in Wealth award is a key industry benchmark that celebrates the achievements of women who have broken barriers and set new standards. In a sector undergoing significant transformation, celebrating these leaders is crucial for inspiring the next generation and promoting the value of diverse perspectives in meeting evolving client needs.

About Aviso

Aviso is a leading wealth services provider for the Canadian financial industry, with over $170 billion in total assets under administration and management as of October 31, 2025. We’re building a technology-enabled, client-centric wealth management ecosystem. Our clients include our partners, advisors and investors. We’re a trusted partner for nearly all credit unions across Canada, in addition to a wide range of portfolio managers, investment dealers, insurance and trust companies, and introducing brokers. Our partners depend on Aviso for specific solutions that give them a competitive edge in a rapidly evolving, highly competitive industry. Our dual-registered investment and mutual fund dealer and our insurance services support thousands of investment advisors. Our asset manager oversees a growing lineup of investment solutions, including NEI funds and portfolios. Our Managed Assets Program provides a comprehensive range of separately managed accounts. Our online brokerage, Qtrade Direct Investing®, empowers self-directed investors, and our fully automated investing service, Qtrade Guided Portfolios®, serves investors who prefer a hands-off approach. Aviso Correspondent Partners provides custodial and carrying broker services to a wide range of firms. Aviso is backed by the collective strength of our owners: the credit union Centrals, Desjardins, and Co-operators/CUMIS. We’re proud to power businesses that empower investors. For more information visit aviso.ca. 

 

Aviso Wealth Inc. ('Aviso') is a wholly owned subsidiary of Aviso Wealth LP, which in turn is owned 50% by Desjardins Financial Holding Inc. and 50% by a limited partnership owned by the five provincial credit union Centrals and The CUMIS Group Limited. The following entities are subsidiaries of Aviso: Aviso Financial Inc. (including divisions Aviso Wealth, Qtrade Direct Investing, Qtrade Guided Portfolios, Aviso Correspondent Partners), Aviso Insurance Inc., Credential Insurance Services Inc. and Northwest & Ethical Investments L.P. NEI Investments is a registered trademark of Northwest & Ethical Investments L.P. (“NEI LP”). Northwest & Ethical Investments Inc. is the general partner of NEI LP and a wholly owned subsidiary of Aviso Wealth Inc. The Aviso Managed Assets Program is offered by Aviso Financial Inc. Online brokerage services are offered through Qtrade Direct Investing. Mutual funds and other securities are offered through Aviso Wealth. Qtrade Direct Investing, Qtrade Guided Portfolios, Aviso Correspondent Partners, and Aviso Wealth are divisions of Aviso Financial Inc.

Media Contact

Sean Kelly,
Director, External Communications
skelly@aviso.ca
604-209-8789