Wanda Frisk shares why credit unions are the ideal choice for Canadians looking for a more local banking experience
By Wanda Frisk
Many Canadians are committed to defending Canada's economy by moving toward more locally sourced goods and services. When it comes to financial services, you can't get more local than credit unions. By combining values-driven decision-making with a relentless commitment to client relationships and personal service, credit unions play a unique and vital role in enhancing our economic resilience and fostering community success.
Supporting Canadians, one member at a time
Imagine a financial institution that knows your name, understands and supports you in achieving your goals, and treats you like a partner. That’s the heart of credit unions. Along with all the essential financial services, including competitive rates on deposits and loans and low fees, they also provide personal connections, meaningful advice, and customized solutions that evolve with your needs, all based in your community.
As member-owned financial cooperatives, credit unions are uniquely positioned to support local economic growth. They prioritize the needs of their communities over profits for shareholders, consistently investing in small and medium-sized businesses and entrepreneurs, helping to create jobs and stimulating economic activity in areas where other financial institutions may not see potential.
In 2018, Canadian credit unions joined forces with other cooperative financial institutions, Desjardins and Co-operators, to launch Aviso. This innovative partnership enables credit unions to deliver high-quality wealth management services and advice that empower members to achieve their financial goals. Credit unions’ commitment to offering personalized advice, paired with Aviso’s industry-leading wealth management services, is an ideal blend of human connection and technology to give you financial expertise alongside empathetic, accessible support.
A truly local banking experience
Credit unions are the future of responsible, community banking in Canada. And by supporting local businesses, prioritizing the needs of their members, and focusing on long-term community well-being, credit unions are actively shaping the future of Canada. From urban hubs to rural towns, they deliver high-quality services tailored to the diverse needs of all Canadians.
If you're among the growing number of Canadians seeking financial services you can trust, consider your local credit union. When you choose to join a credit union, you’re supporting more than your financial health. You’re contributing to a system that reinvests in your community, empowers individuals, and strengthens Canadian society.
